Citi gets PR boost from bike-share sponsorship

10/31/2013 | Bloomberg Businessweek

Citigroup has received a public relations payoff for sponsoring New York City's bike-share program, Citi Bike, officials and analysts say. YouGov has raised the company's buzz score to neutral, and even critics of the bank admit the program has positively affected the city. "The reputational reward looks clear now, but when you're actually making the decision, you're taking a certain amount of risk," Citigroup executive Ed Skyler said. "And frankly, it paid off a lot faster than we expected."

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