Customer experiences count -- each one, in fact

10/31/2013 | B2C Marketing Insider

Customer satisfaction is vital for a business, especially in today's world in which customers have more ways than ever to make their voices heard. Train employees on dealing with customers, and try to tailor the customer experience per person. "No matter how wrong they are, the customer should always be right. So, take a step back, breathe and make sure that you can somehow accommodate that person. They are after all, still a human being with feelings and a voice," customer service executive Flavio Martins writes.

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