Disney, MTV draw TV viewers with full-season releases online

Networks such as Disney Channel and MTV are releasing full seasons of shows online ahead of broadcast to build buzz. MTV has made the entire season of "Wait 'Til Next Year" available on a mobile application ahead of today's premiere, to get fans talking and to draw a wider broadcast audience.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL