GoDaddy benches its suggestive Super Bowl ad theme

10/31/2013 | USA Today

GoDaddy's two spots in the 2014 Super Bowl will keep Danica Patrick but drop its racy and suggestive posture, opting instead for humor. The shift comes as GoDaddy tries to turn its message back to its service. "We are the world's largest Web hosting provider, and nobody knows that. We need to change the messaging," said Chief Marketing Officer Barb Rechterman.

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