GoDaddy benches its suggestive Super Bowl ad theme

10/31/2013 | USA Today

GoDaddy's two spots in the 2014 Super Bowl will keep Danica Patrick but drop its racy and suggestive posture, opting instead for humor. The shift comes as GoDaddy tries to turn its message back to its service. "We are the world's largest Web hosting provider, and nobody knows that. We need to change the messaging," said Chief Marketing Officer Barb Rechterman.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY