How B2B marketers can make sure their e-mails land

10/31/2013 | MarketingSherpa

E-mail deliverability advice often takes a business-to-consumer approach, but there are a whole suite of tactics that apply specifically to the business-to-business marketer, Allison Banko writes. B2B marketers need to segment their customers for targeted delivery, be prepared for high job turnover rates and build e-mail for mobile devices. "For B2B marketers, it's more crucial than ever to master deliverability to the inbox," Banko writes.

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