If you don't know your customers, you don't know your company

10/31/2013 | SmartBrief/SmartBlog on Leadership

Companies need clear metrics with which to measure their success, writes Ryan Smith, CEO of Qualtrics, who advises focusing on ways to measure customer growth and satisfaction, while setting ambitious targets for increasing both. "Customer satisfaction is a solid measure of success. And you'll never meet this measure or build customer advocacy if you don't listen to customer feedback," he writes.

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