MVP performance in World Series means big bucks for Big Papi

10/31/2013 | Adweek

The Boston Red Sox's David "Big Papi" Ortiz earned the MVP award for his performance in the World Series -- and that will result in roughly $1 million extra in endorsements, according to sports marketing analyst Bob Dorfman. "Look for him to show up on talk shows, cereal boxes, milk mustache ads, maybe even a trip to Disney World in the near future," Dorfman said.

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