NCA: Halloween sales will be flat

10/31/2013 | (France)

Due to Halloween falling on a weekday this year, the NCA predicts Halloween candy sales to rise only 1%. "The weekends are much more conducive to more parties, events and more time for preparation (including more confectionery purchases) for the holiday," said Jenn Ellek, NCA's director of trade and marketing communications. Seasonal sales account for 22% of all confectionery sales and Halloween is the biggest holiday.

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