Report: YouTube wants bigger cut from top TV, film partners

YouTube plans to revise the "sweetheart deals" it signed with major entertainment networks and studios for ad-revenue sharing, as it tries to bring them in line with its deals for online-only content. YouTube will seek to keep 45% of ad revenue when negotiating new deals, up from the 30% that it had previously offered top Hollywood firms. "It's unclear whether network execs will balk at the new figure; for most, revenue from YouTube represents a trickle anyway," writes Tim Peterson.

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