Restaurants look to raise profile through supermarkets

10/31/2013 | BurgerBusiness.com

Red Robin Gourmet Burgers says it will sell Red Robin Seasoned Steak Fries in grocers' frozen-food section, the latest sign that restaurants are using supermarkets to boost brand awareness. The news comes on the heels of an announcement that McDonald's will partner with Kraft Foods Group to test retail sales of bagged and Keurig-compatible McCafe coffee.

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