Starcom signs product-integration deal with Turner

Turner has made a deal to integrate products from Starcom clients in programming on its Adult Swim, TBS, TNT and truTV channels. The one-year deal, which could include brands such as Pop Tarts, Burger King and Samsung, also includes a study of the effectiveness of product-placement advertising. The partnership will "increase our understanding of which type of integrations work best within an entertainment environment," said Turner's Donna Speciale.

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