Why marketers should be innovators too

10/31/2013 | SmartBrief/SmartBlog on Social Media

Marketers should constantly be on the lookout for opportunities to innovate, Lisa Nirell says. Studies of the country's top innovators suggest customer engagement in the innovation process is essential if brands are to ensure their R&D efforts align with customers' needs. "The lines between marketing and innovation are becoming even more blurred," Nirell says.

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