Why Twitter works great as a content-idea generator

10/31/2013 | HubSpot.com

Inbound marketers can use Twitter to help their content-creation efforts, Lisa Toner writes. Developing and participating in Twitter chats can generate ideas and add credibility, while its search options can be used to identify trends and topics for a specific area. "Reading what others are writing about often provides the inspiration you need to brainstorm your own topics," Toner writes.

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