Web gives consumers more control

11/1/2004 | Advertising Age (tiered subscription model)

The Internet is helping consumers increasingly take control over how companies market and sell their products. For instance, two ordinary consumers, irritated that Apple's iPod battery couldn't be replaced and lasted only 18 months, made a film about it and posted it on their Web site; their grass-roots action led Apple to change its iPod battery.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA