Web gives consumers more control

11/1/2004 | Advertising Age (tiered subscription model)

The Internet is helping consumers increasingly take control over how companies market and sell their products. For instance, two ordinary consumers, irritated that Apple's iPod battery couldn't be replaced and lasted only 18 months, made a film about it and posted it on their Web site; their grass-roots action led Apple to change its iPod battery.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO