Analysis: How CPG players can lead online

11/1/2005 | Brandweek

Marketing strategist Bob Gilbreath writes that consumer packaged goods companies, with a few notable exceptions, are stragglers in the revolution in online sales and marketing. While online retail poses special problems for CPG companies, smart brands are using the interactivity of the Web to track and retain customers and to offer value-added services like recipes, coupons and samples.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Executive Sous Chef
The Cliffs
Salem, SC