Kohl's announces deal with Hispanic TV star

11/1/2006 | Chicago Tribune (tiered subscription model)

Kohl's Corp. is pairing with Spanish-speaking talk show host Cristina Saralegui, in the hopes that her home decor items will attract Hispanic customers and appeal to all of the company's consumers. Saralegui's "The Cristina Show" on Univision has approximately 100 million viewers worldwide and is thought to be the top Spanish-language show produced in the U.S.

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