P&G attributes boost to marketing

11/1/2006 | Adweek

Procter & Gamble's better-than-anticipated first quarter of fiscal 2007 was in part because of marketing improvements, according to the company. The "real traction from our marketing ROI and media-mix modeling" helped improve the company's margins through the reallocation of its marketing spending, CEO A.G. Lafley said.

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