A whiff of marketing

11/1/2006 | Advertising Age (tiered subscription model)

Consumer goods companies including Mars, Pepsico, Kraft Foods and Procter & Gamble are incorporating fragrances into their marketing programs, stores and packaging to capture the attention of their customers. According to experts, scent technology is most effective when it's part of the positioning of a brand.

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SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
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University of Illinois at Urbana-Champaign
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Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY