IFC drinks up Dewar's partnership

11/1/2007 | Mediaweek

Whiskey maker Dewar's has signed on as the sponsor of IFC's new series, "Back to Basics." The deal involves IFC producing customized co-branded spots for Dewar's as well as 30- and 60-second promos to build interest in the series, which debuts Wednesday.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX