Crispin lands MetLife creative

11/1/2010 | Adweek

MDC's Crispin Porter + Bogusky, via a review, has been selected by MetLife for the creative account for its consumer business. Finalists for the work were incumbent WPP Group's Young & Rubicam, New York, and Havas' Euro RSCG, New York. MetLife last year spent more than $56 million on its consumer and B-to-B marketing.

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