Magazines haven't quite figured out the iPad apps

11/1/2010 | Adweek

The iPad, based on a poll of tablet users and application sales, has yet to deliver on its hype for the magazine industry. Magazines ranked eighth among paid apps, and have neither made much of a dent in single issue apps nor developed an app for yearly subscriptions. "In the grand scheme of things, there's a chunk of eyeballs, but if you're looking for mass awareness, the iPad isn't the vehicle yet," said Rich Ting, executive creative director of R/GA's mobile and emerging platforms unit.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO