Study links personality to viewing and brand preferences

11/1/2010 | Advertising Age (tiered subscription model)

A psychographic research company named Mindset Media has released a study showing the strong relationship between personality and TV viewing preferences. The company discovered, for instance, that a large percentage of those who regularly view AMC's "Mad Men" are more creative than normal and favor brands such as Apple and Audi.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations