Wendy's beefs up Hispanic marketing with new ad campaign

11/1/2010 | MediaPost Communications

Wendy's debuted a two-month television and radio campaign Monday aimed at reaching a greater segment of the U.S. Hispanic market. Dubbed "Sabor de Verdad" or "Real Taste," the campaign is tied to an expansion of the chain's 99-cent menu and will serve as a launching pad for a long-term campaign to create relationships with more Hispanic consumers, one of the most important demographic groups driving restaurant growth.

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