Wendy's beefs up Hispanic marketing with new ad campaign

11/1/2010 | MediaPost Communications

Wendy's debuted a two-month television and radio campaign Monday aimed at reaching a greater segment of the U.S. Hispanic market. Dubbed "Sabor de Verdad" or "Real Taste," the campaign is tied to an expansion of the chain's 99-cent menu and will serve as a launching pad for a long-term campaign to create relationships with more Hispanic consumers, one of the most important demographic groups driving restaurant growth.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager Merchandising Development
Northbrook, Illinois
Planning Analyst
Brooks Brothers
New York, New York
Director of eCommerce Merchandising
Warrendale, Pennsylvania
District Manager
The Vitamin Shoppe
Bayshore, New York
Sr Manager, Retail Marketing
Glendale, California