Are Fortune 500 firms cooling on social media?

11/1/2011 | MarketingProfs

Social media use by the biggest U.S. companies appears to have hit a plateau, according to a University of Massachusetts at Dartmouth study. Researchers found only slight increases in social media adoption during the past 12 months, with 62% of companies on Twitter and 58% active on Facebook. The study found that social media use among Fortune 500 companies is most common in the retail, food, technology and insurance sectors.

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