How to stock up on local customers this holiday season

11/1/2011 | Inc. online (free registration)

The holiday season is a critical time of year for any business. Small companies looking to get the most out of the season can focus on customer service, use social media to reach holiday shoppers and celebrate Small Business Saturday on Nov. 26. Some small businesses are partnering with one another to try to attract shoppers on the day, said Mary Ann Fitzmaurice Reilly of American Express OPEN, which founded the day last year.

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