Macy's is the latest retailer to announce it will open at the stroke of midnight on Black Friday to get in additional holiday shopping hours. Target made a similar announcement late last week. Upscale chains Saks and Nordstrom have ruled out midnight openings, J.C. Penney says it's sticking with 4 a.m. except at stores in malls that are opening earlier, and other retailers are waiting to announce their plans.
Midnight is the new Black Friday 4 a.m.
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