P&G creates virtual stores in Prague

11/1/2011 | Advertising Age (tiered subscription model)

Procter & Gamble has set up virtual stores in busy subway stations in Prague, allowing shoppers to pay for items using their mobile phones. Customers capture QR codes from images of the items they want to buy, and the order is sent to online store Mall.Cz, which handles delivery.

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Advertising Age (tiered subscription model)

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