Montblanc is challenging mobile users around the world to use their phones to take a photo at precisely the same second. Sixty such challenges are scheduled in the Montblanc Worldsecond campaign, whose resulting images will be curated and shared on a microsite. "We are passionate about arts, culture and craftsmanship, and our target audience shares this passion," said Terry Dean Pepper, director of international brand communications and licensing at Montblanc.
Montblanc calls on mobile users to snap photos at same moment
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