Montblanc calls on mobile users to snap photos at same moment

11/1/2012 | Luxury Daily

Montblanc is challenging mobile users around the world to use their phones to take a photo at precisely the same second. Sixty such challenges are scheduled in the Montblanc Worldsecond campaign, whose resulting images will be curated and shared on a microsite. "We are passionate about arts, culture and craftsmanship, and our target audience shares this passion," said Terry Dean Pepper, director of international brand communications and licensing at Montblanc.

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