Urban Airship lands alliance with Microsoft on push notices

11/1/2012 | TechCrunch

Urban Airship has entered into an alliance with Microsoft to deliver push notifications via the Windows Phone 8 platform. Urban Airship is offering Windows 8 developers a single client library so application developers can "broadcast notifications and target messages to app users to increase users' engagement, maximize retention, or to enhance the app's core offering in some way," Sarah Perez writes.

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