Apple's promotion of Passbook helps REI spread its app

11/1/2013 | Mobile Marketer

REI says when Apple promotes the Passbook, REI gets a boost in application downloads. "Because there have not been a ton of apps using Passbook, it has been a significant boom to our downloads to the fact that our weekly download rate is multiple times higher than our average was in 2012," says Jeffery Klonowski, REI's senior manager of digital retail, speaking at the Mobile Shopping Fall Summit.

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