Content marketing and social media posts are becoming de facto operations for business-to-business marketers, according to this LinkedIn infographic. Effective B2B content marketers have a few common traits, including a documented strategy, a strategist and budget focused on content marketing, and a focus on creating engaging content. Social media posts, website articles and e-newsletters were the three most common B2B content tactics, according to the infographic.
Infographic: What sets top B2B content marketers apart
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UNIVERSITY OF VIRGINIA