Mandarin Oriental taps Instagram to engage Hong Kong, Bangkok visitors

11/1/2013 | Luxury Daily

Mandarin Oriental Hong Kong is engaging mobile users with an Instagram contest, inviting them to submit personal impressions and images of Hong Kong and Bangkok. "Instagram contests that focus on experience and destination-oriented themes rather than narrow themes can be more successful in attracting participation and engagement from followers because it's inclusive of everyone, not just hotel guests," said Tiffany Dowd, president of Luxe Social Media.

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