Maxus picks up media duties for L'Oréal in U.K., Ireland

11/1/2013 | MediaPost Communications

Maxus will manage the media buying and planning for all L'Oréal brands in the U.K. and Ireland, in addition to its current work for the company in Asia. Maxus prevailed in a review that included incumbent ZenithOptimedia and PHD. Billings for the brands are estimated at $220 million a year.

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