Quality social content key to Macy's success

11/1/2013 | eMarketer

Macy's has placed a premium on good content for social media websites such as Pinterest and Instagram that can draw shoppers, Vice President Jennifer Kasper says in this interview. "I think what is going to become even more apparent is that in social platforms, the quality of publishing -- the quality of the content -- will dictate the effectiveness of the paid media," she adds.

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