Quality social content key to Macy's success

11/1/2013 | eMarketer

Macy's has placed a premium on good content for social media websites such as Pinterest and Instagram that can draw shoppers, Vice President Jennifer Kasper says in this interview. "I think what is going to become even more apparent is that in social platforms, the quality of publishing -- the quality of the content -- will dictate the effectiveness of the paid media," she adds.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA