Quality social content key to Macy's success

11/1/2013 | eMarketer

Macy's has placed a premium on good content for social media websites such as Pinterest and Instagram that can draw shoppers, Vice President Jennifer Kasper says in this interview. "I think what is going to become even more apparent is that in social platforms, the quality of publishing -- the quality of the content -- will dictate the effectiveness of the paid media," she adds.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA