Verve, Vistar connect mobile with out-of-home advertising

11/1/2013 | MediaPost Communications

A multiscreen real-time trading offering for location-based marketers is on tap from Verve Mobile and Vistar Media. The two companies are teaming up to bring Verve's location-based data to Vistar's location-based video platform and inventory. "Surrounding consumers with large-format digital screens as they are outside of their homes and near the point of purchase has always been the value of our location-based video inventory. However, we have also been asked by numerous advertisers to find a way to connect our platform with mobile," said Vistar's Jeremy Ozen.

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