Analysis: DoubleClick may be broken up in sale

DoubleClick's decision to hire an investment banker to review strategic options, including a possible sale, is likely to lead to a breakup of the company, The Wall Street Journal reports. DoubleClick has faced challenges trying to capitalize on the recent return of Web advertising. As a result, DoubleClick is unlikely to attract a single bidder interested in all the company's assets.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY