Nielsen: In-game placement is effective

11/2/2005 | InsideBrandedEntertainment.com

A study of a Cingular Wireless product placement in the Electronic Arts game, "Need for Speed Underground 2," by VNU-owned Nielsen Interactive Entertainment found that 68% of surveyed gamers recalled the placement. The study showed that male gamers ages 13 to 34 who played "Need for Speed" were more likely to recommend the wireless brand than were those in the same age group who did not play the game.

View Full Article in:

InsideBrandedEntertainment.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY