Q-and-A: UM's Nick Brien

11/2/2006 | Wall Street Journal, The

Nick Brien, CEO of Universal McCann, talks to The Wall Street Journal about the trend among big holding companies of bringing media buying and creative into closer alignment. "Madison Avenue is still obsessed with advertising and mass media," he said, "and many don't recognize that today's environment of fragmentation demands a highly integrated combination of marketing services."

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Wall Street Journal, The

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