Battle of undefeated teams looks to be a marketing bonanza

11/2/2007 | USA Today

Sunday's match-up between the NFL's two remaining undefeated teams, the New England Patriots and the Indianapolis Colts, is expected to draw 50% more viewers than a typical regular season contest. This means that the estimated $500,000 that marketers like Citi, Nike and Sprint are paying per 30-second spot is looking like a bargain.

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