M-commerce may not be mainstream yet, but it's heading there

11/2/2009 | Internet Retailer magazine

More than 100 retailers have mobile-commerce sites and applications. Pioneering retailers are realizing that m-commerce may not have reached the masses -- despite eBay's reported $380 million in m-commerce sales during the first nine months of 2009 -- but they are learning valuable lessons from early trials. With more consumers jumping onto the m-commerce bandwagon every day, retailers are realizing the increasing need for mobile capabilities.

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