Travel agents use psychology to best serve clients

11/2/2009 | Travel Agent Central

The most successful salespeople, irrespective of which industry they are in, have an astute understanding of human nature. Travel agents can use such an understanding to find the perfect trip for their clients. "If you don't truly understand what the customer is going to be getting out of their vacation, you might miss the mark in terms of what you recommend to them or what you're marketing to them," said Jack Mannix, president and CEO at Ensemble.

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