4 steps that took the "micro" out of one owner's management

11/2/2010 | BNET

When profits stagnated at Michael Zwick's business, he decided it was time to bring in a marketing specialist to help build relationships with clients and potential clients, a skill set he knew little about. Zwick recalls the challenges he faced in finding the right person and learning to trust her to do the job without his micromanaging her every step.

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