Twitter puts ads in user "timelines"

Virgin, Starbucks and Red Bull are among the first marketers to advertise on Twitter's user streams, which are called "timelines." Unlike the microblog's Promoted Tweets, the new ads would be posted in a timeline based on individuals and marketers the user is following, even if the user doesn't follow that particular marketer or use the search function.

View Full Article in:

Advertising Age (tiered subscription model) · Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA