The faces behind Yum! Brands' fight against global hunger

11/2/2011 | Advertising Age (tiered subscription model)

Solving the world's hunger problems is a complex, multifaceted issue, but Yum! Brands is marshaling its resources to make it easier to help, writes public affairs chief Jonathan Blum, who recently traveled to Kenya to see the problems there firsthand. Yum! and its brands have partnered with the United Nations World Food Programme to raise awareness and funding for the effort.

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