Popularity, better targeting to drive mobile-coupon growth

11/2/2011 | Cellular-News.com (U.K.)

The mobile-coupon space is projected to grow rapidly over the next five years, driven by more sophisticated, behavior-based targeting, social networking and lower costs for marketers, Juniper Research predicts in a report. Redemptions are expected to grow eightfold to $43 billion by 2016, up from $5.4 billion this year.

View Full Article in:

Cellular-News.com (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY