Social games offer growing advertising opportunity

11/2/2011

Social-gaming ad revenues will reach $205.4 million this year in the U.S. and $293.4 million worldwide, according to data from eMarketer. This includes display, video, search and other forms of paid advertising that support games played directly on social networking sites such as Facebook. By 2013, the worldwide social game ad market will reach $641 million. To find out more about eMarketer's coverage of social gaming, click here.


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