Toys R Us taps nostalgia in holiday ads

11/2/2011 | MediaPost Communications

Toys R Us has launched its holiday ad campaign by repurposing two ads from the 1980s in a bid to appeal to buyers who grew up with the brand and with the company's mascot, Geoffrey the giraffe. Additional TV spots feature its exclusive toy brands, and all of the ads are being shown on the company's Facebook and YouTube pages, as well as on the major networks and cable channels.

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