Why companies can't afford to be caught greenwashing

11/2/2011 | Entrepreneur online

No matter how good your environmental efforts become, it's important not to oversell your achievements, says Shel Horowitz of GreenAndProfitable.com. Once you've been caught greenwashing, it's all but impossible to regain your customers' trust. "Transparency and honesty is the best approach," Horowitz says.

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